UserTesting

The Challenges

UserTesting, a leading provider of usability testing and research tools, experienced rapid growth and needed to overhaul its Salesforce instance to support its expanding business. With $102.2M in annual revenue and a tight timeline to become “public-ready,” UserTesting faced the challenge of majorly revamping its Salesforce Sales Cloud and CPQ products, implementing Salesforce Billing, and improving integrations with internal systems. To achieve these goals, UserTesting sought a partner that could provide ongoing support and help them navigate the demanding requirements of their high-growth phase.

The Solutions

In 2020, UserTesting formed a continuous partnership with Omnivo Digital, a trusted Salesforce consultancy, to address their Salesforce transformation needs. Omnivo Digital provided an augmented staffing structure to complement UserTesting’s existing Salesforce team. This structure involved allocating up to 160 hours per month through a managed services contract, ensuring a dedicated resource pool to support UserTesting’s evolving requirements.

Key solutions provided by Omnivo Digital included enterprise systems work with Salesforce Sales Cloud, spearheaded by two primary Omnivo Digital Technical Architects. These architects were supported by other members of the Omnivo Digital team as needed. The project execution followed the scrum framework, featuring daily stand-up meetings and recurring sprint planning, review, and backlog grooming sessions. This agile approach allowed for efficient collaboration and accelerated project timelines.

The Results

The partnership between UserTesting and Omnivo Digital yielded remarkable outcomes, driving UserTesting’s growth and supporting their successful Initial Public Offering (IPO) in November 2021, which raised over $140M at a valuation of $2B.

1. Augmented Staff Structure: Through the managed services contract, Omnivo Digital provided an augmented staffing structure, ensuring UserTesting had dedicated Salesforce resources available for up to 160 hours per month. This approach bolstered UserTesting’s capacity to handle complex projects and meet demanding deadlines.
2. Salesforce Transformation: Omnivo Digital’s expertise and collaboration significantly contributed to UserTesting’s Salesforce transformation. By overhauling Sales Cloud, CPQ products, and implementing Salesforce Billing, UserTesting gained a more robust and streamlined Salesforce instance that supported their business growth and evolving needs.
3. Agile Project Execution: The adoption of the scrum framework enabled efficient project execution, with daily stand-up meetings facilitating seamless communication and collaboration. Recurring sprint planning, review, and backlog grooming sessions ensured project milestones were met within the tight timeline.
4. IPO Success: With Omnivo Digital’s support, UserTesting successfully executed its IPO, raising substantial funding and achieving a valuation of $2B. The collaboration between the two organizations played a crucial role in UserTesting’s growth and market recognition.
5. Extensive Collaboration: The partnership between UserTesting and Omnivo Digital spanned over 3,000 hours of collaborative work. This dedicated effort showcased the commitment of Omnivo Digital to deliver innovative solutions and provide ongoing support to UserTesting throughout their journey.

UserTesting’s Salesforce transformation with the assistance of Omnivo Digital exemplifies the value of a trusted consultancy during a high-growth phase. By leveraging Omnivo Digital’s expertise, UserTesting achieved a streamlined Salesforce instance, optimized processes, and successfully navigated their IPO. This success story stands as a testament to the power of strategic partnerships in driving business growth and enabling organizations to meet their goals and exceed expectations.