Unison

The Challenges

Unison, an equity origination company with $5.5B in assets under management, faced significant growth limitations due to their unique equity investment business model. Their existing platform, Encompass, hindered their progress as key performance indicators (KPIs) across the board reached their maximum potential. Unison sought improvements in investment origination, application volume, conversion rates, due diligence time, and time to fund. Despite attempting an integration between Encompass and Salesforce, the inflexibilities of traditional loan origination software prevented Unison from achieving the desired outcomes.

The Solutions

To overcome these challenges and unlock Unison’s growth potential, Omnivo Digital, a trusted Salesforce consultancy, proposed a comprehensive solution. They replaced crucial end-to-end functionalities in Encompass with a Salesforce native solution, leveraging Sales Cloud, Service Cloud, and Digital Experiences. By building all opportunity stages within Salesforce and automating the process, Omnivo aimed to achieve maximum efficiency gains.

Furthermore, Omnivo implemented integrations with various third-party tools such as Mercury, Doma, Laser Credit Access, Box, Skuid, Nintex, and Adobe Sign. These integrations enhanced the functionality of the Salesforce Loan Origination System (LOS) while minimizing the need for extensive custom development.

The Results

The collaboration between Unison, Salesforce, and Omnivo Digital yielded exceptional results, transforming Unison’s business operations and performance.

1. 10x Increase in Equity Investment Origination: Unison experienced a remarkable surge in equity investment origination, soaring from $3M per month to an impressive $30M per month. This significant growth allowed Unison to expand their reach and provide more homeowners with equity investments.
2. 10x Increase in Application Volume: The implementation of the Salesforce native solution, combined with streamlined processes and improved functionalities, resulted in a staggering tenfold increase in application volume. Unison could efficiently handle a higher volume of applications, leading to increased opportunities for homeowners.
3. Improved Conversion Rates: Unison achieved improved conversion rates across all marketing channels, elevating their performance from a mere 1% to an impressive 10%. This transformation demonstrated the effectiveness of the Salesforce solution in capturing leads and converting them into successful applications.
4. Doubled Conversion from Early Stage Applications to Due Diligence: Unison witnessed a significant improvement in the conversion rate from early stage applications to the due diligence phase. The optimized workflows and automated processes within Salesforce facilitated smoother transitions, enabling Unison to double their conversion rate.
5. Decreased Average Time to Fund: Through the implementation of Salesforce and Omnivo’s expertise, Unison successfully reduced the average time to fund by 20 days. This efficiency gain accelerated the funding process, improving customer satisfaction and streamlining Unison’s operations.
6. Rapid Funding for Highly Qualified Applicants: Unison’s partnership with Salesforce and Omnivo Digital enabled the creation of a streamlined pathway to fund highly qualified applicants within a week. This expedited funding process enhanced Unison’s competitive advantage and improved their ability to cater to customers’ needs promptly.

Unison’s transformation with Salesforce and Omnivo Digital exemplifies the power of leveraging innovative technologies and expert consultancy services. By replacing their legacy system with Salesforce’s native solution and integrating key third-party tools, Unison achieved exponential growth in investment origination, application volume, and conversion rates. This success story showcases how Unison can continue to thrive and provide unparalleled equity investment services to homeowners.