Cerex Advanced Fabrics

The Challenges

Cerex Advanced Fabrics (Cerex) is a leading B2B fabric manufacturing company situated in the Florida panhandle. With a strong commitment to quality and innovation, Cerex has established itself as a key player in the industry. However, the company faced significant obstacles in its sales operations, relying on fragmented spreadsheets and disjointed systems. Seeking a transformative solution, Cerex welcomed a new VP of Sales to lead the charge.

The VP of Sales recognized the urgency for change and aimed to gain clear visibility into her team’s activities, identify untapped market opportunities, and drive lead generation. Complicating matters, Cerex had a seasoned sales team that displayed skepticism toward adopting new technologies. Balancing the need for data-driven insights and capturing high-quality leads presented a complex challenge for the VP.

The Solutions

Cerex partnered with Omnivo Digital to address their sales challenges. Omnivo embarked on an extensive engagement process, investing significant time in understanding Cerex’s unique business processes, pain points, and future goals. Before commencing the implementation, Omnivo’s solutions team meticulously mapped out the end-to-end Salesforce processes that Cerex would experience, ensuring a tailored and seamless integration.

Harnessing the power of Salesforce Sales Cloud and Salesforce Marketing Cloud Account Engagement, Omnivo provided Cerex with a comprehensive suite of tools to transform its sales operations. Leveraging Salesforce’s cutting-edge capabilities, Cerex gained the ability to streamline marketing initiatives, attract new leads, track and nurture accounts, and empower its sales team with actionable insights. This solution was specifically designed to address Cerex’s needs, ensuring a smooth transition and minimizing disruption.

The Results

After an intensive 8-week implementation period, Cerex witnessed remarkable results. The comprehensive training provided by Omnivo empowered the Cerex team to fully leverage the Salesforce platform. Standardizing marketing initiatives enabled Cerex to attract a consistent flow of high-quality leads. The team now had the means to effectively track, nurture, and convert accounts, optimizing their sales process.

Thanks to Salesforce’s robust reporting and forecasting capabilities, Cerex’s leadership gained valuable insights into the sales pipeline. Armed with accurate data, they were able to make informed decisions, guide their team effectively, and drive quarter-over-quarter sales growth.

With a solid foundation in place today, Cerex is poised for continued success and growth in the ever-evolving fabric manufacturing industry.