The Challenges

Alliance Advisors, a B2B consulting services company specializing in strategic support for public companies’ annual meetings, recognized the need to expand the use of their Salesforce Sales Cloud platform. They sought to leverage Salesforce to replace their current PORT system’s functionality, eliminate data silos, and streamline their business processes. Alliance Advisors aimed to integrate Salesforce with NetSuite, their financial management system, to establish a unified and cohesive platform from business development to billing. Additionally, they desired to implement a project management system within Salesforce to seamlessly manage projects, track hours, and monitor project progress.

The Solutions

Omnivo Digital, a trusted Salesforce consultancy, engaged with Alliance Advisors to address their Salesforce transformation objectives. They embarked on a project to rebuild Alliance Advisors’ existing Salesforce org, focusing on the following key goals:

1. Salesforce Sales Cloud Configuration: Omnivo Digital set up and configured Salesforce Sales Cloud to replace the functionality of the current PORT system, enabling Alliance Advisors to streamline their sales processes and eliminate data silos. This transformation ensured a more efficient and integrated workflow for their sales team.
2. Data Migration: Omnivo Digital successfully completed a data migration for the current PORT records into Salesforce. This process ensured the seamless transfer of historical data, enabling Alliance Advisors to maintain continuity in their operations.
3. NetSuite Integration: Omnivo Digital implemented a robust integration between NetSuite and Salesforce, creating a cohesive system that unified business development activities with billing processes. This integration allowed for seamless data flow and eliminated the need for manual data entry or duplicate records.
4. Project Management System: Omnivo Digital leveraged the capabilities of the Salesforce platform to implement a project management system for Alliance Advisors. This system facilitated the smooth transition from sales to project execution, enabled efficient time tracking, and provided visibility into project progress, all within a single system.

The Results

The Salesforce transformation project undertaken by Omnivo Digital proved to be a resounding success for Alliance Advisors. The company experienced numerous benefits and continues its engagement with Omnivo Digital under a managed services contract.

1. Enhanced Functionality: Alliance Advisors achieved an expanded and enhanced Salesforce platform, surpassing the capabilities of their previous PORT system. The Sales Cloud configuration, combined with the project management system implementation, provided Alliance Advisors with a comprehensive solution tailored to their specific needs.
2. Data Consolidation and Efficiency: By eliminating data silos and integrating NetSuite with Salesforce, Alliance Advisors achieved a unified system that streamlined their business processes. This consolidation improved data accuracy, reduced manual efforts, and enabled seamless workflows from business development to billing.
3. Improved Project Tracking: The implementation of the project management system within Salesforce enabled Alliance Advisors to efficiently track project hours, monitor project progress, and seamlessly transition from the sales phase to project execution. This enhanced visibility and control improved project management efficiency and client satisfaction.
4. Continuous Support: Since the project’s successful completion, Alliance Advisors has continued their engagement with Omnivo Digital under a managed services contract. This ongoing partnership ensures that Alliance Advisors receives consistent support, updates, and enhancements to their Salesforce org as their business evolves.

Alliance Advisors’ Salesforce transformation with Omnivo Digital exemplifies the power of leveraging Salesforce’s capabilities to optimize business processes, enhance data management, and improve overall operational efficiency. By partnering with Omnivo Digital, Alliance Advisors successfully replaced their existing PORT system, consolidated their data, and gained a comprehensive platform that supports their strategic goals.

The Challenges

Unison, an equity origination company with $5.5B in assets under management, faced significant growth limitations due to their unique equity investment business model. Their existing platform, Encompass, hindered their progress as key performance indicators (KPIs) across the board reached their maximum potential. Unison sought improvements in investment origination, application volume, conversion rates, due diligence time, and time to fund. Despite attempting an integration between Encompass and Salesforce, the inflexibilities of traditional loan origination software prevented Unison from achieving the desired outcomes.

The Solutions

To overcome these challenges and unlock Unison’s growth potential, Omnivo Digital, a trusted Salesforce consultancy, proposed a comprehensive solution. They replaced crucial end-to-end functionalities in Encompass with a Salesforce native solution, leveraging Sales Cloud, Service Cloud, and Digital Experiences. By building all opportunity stages within Salesforce and automating the process, Omnivo aimed to achieve maximum efficiency gains.

Furthermore, Omnivo implemented integrations with various third-party tools such as Mercury, Doma, Laser Credit Access, Box, Skuid, Nintex, and Adobe Sign. These integrations enhanced the functionality of the Salesforce Loan Origination System (LOS) while minimizing the need for extensive custom development.

The Results

The collaboration between Unison, Salesforce, and Omnivo Digital yielded exceptional results, transforming Unison’s business operations and performance.

1. 10x Increase in Equity Investment Origination: Unison experienced a remarkable surge in equity investment origination, soaring from $3M per month to an impressive $30M per month. This significant growth allowed Unison to expand their reach and provide more homeowners with equity investments.
2. 10x Increase in Application Volume: The implementation of the Salesforce native solution, combined with streamlined processes and improved functionalities, resulted in a staggering tenfold increase in application volume. Unison could efficiently handle a higher volume of applications, leading to increased opportunities for homeowners.
3. Improved Conversion Rates: Unison achieved improved conversion rates across all marketing channels, elevating their performance from a mere 1% to an impressive 10%. This transformation demonstrated the effectiveness of the Salesforce solution in capturing leads and converting them into successful applications.
4. Doubled Conversion from Early Stage Applications to Due Diligence: Unison witnessed a significant improvement in the conversion rate from early stage applications to the due diligence phase. The optimized workflows and automated processes within Salesforce facilitated smoother transitions, enabling Unison to double their conversion rate.
5. Decreased Average Time to Fund: Through the implementation of Salesforce and Omnivo’s expertise, Unison successfully reduced the average time to fund by 20 days. This efficiency gain accelerated the funding process, improving customer satisfaction and streamlining Unison’s operations.
6. Rapid Funding for Highly Qualified Applicants: Unison’s partnership with Salesforce and Omnivo Digital enabled the creation of a streamlined pathway to fund highly qualified applicants within a week. This expedited funding process enhanced Unison’s competitive advantage and improved their ability to cater to customers’ needs promptly.

Unison’s transformation with Salesforce and Omnivo Digital exemplifies the power of leveraging innovative technologies and expert consultancy services. By replacing their legacy system with Salesforce’s native solution and integrating key third-party tools, Unison achieved exponential growth in investment origination, application volume, and conversion rates. This success story showcases how Unison can continue to thrive and provide unparalleled equity investment services to homeowners.

The Challenges

IEQ Capital, a prominent player in the financial services sector, had embarked on a tumultuous journey with Salesforce consultancies that was riddled with challenges. Their previous encounters left them disillusioned and disheartened, causing Salesforce to label them a “red account.” This ominous designation underscored their potential departure from the platform due to dissatisfaction. IEQ Capital found themselves ensnared in a recurring cycle – initial promises of astute consultants who understood their business and its intricacies were swiftly replaced by junior-level resources, diminishing the strategic partnership they desperately sought. This inconsistency left IEQ Capital yearning for a fresh approach.

IEQ Capital’s tribulations reached a pivotal moment when their Account Executive proposed exploring the services of Omnivo Digital, a reputable Salesforce consultancy. Recognizing the urgency of their predicament, IEQ’s leadership team engaged in dialogue with Omnivo, sharing their trials and aspirations. This dialogue led to a pivotal decision – a “trial” project with Omnivo that began with a meticulous Org Audit. This assessment unveiled the current state of IEQ’s Salesforce instance and the Financial Services Cloud product. An in-depth evaluation revealed not only their goals but also the “technical debt” haunting the system. Omnivo’s comprehensive report offered a blueprint for rejuvenating the Salesforce org, transforming it into a strategic asset rather than a resource drain.

The Solutions

Omnivo Digital’s Org Audit made an indelible impression on IEQ Capital. The audit’s insights shed light on their Salesforce implementation’s shortcomings and provided a clear way forward. The commitment and expertise demonstrated by Omnivo propelled IEQ to forge a partnership, engaging their services for an extensive 400-hour collaboration over six months. This partnership focused on reshaping IEQ’s Salesforce org to harmonize with their business objectives. Together, they ensured that the Salesforce org accommodated users of all levels, becoming the ultimate source of truth for the IEQ team. Armed with these enhancements, IEQ Capital transformed its operations, delivering unrivaled services to its clients.

The Results

Amid this transformation, IEQ Capital confronted a recurring issue plaguing its operations. Financial Account relationships to Households remained unpopulated or were erroneously wiped out, a problem spanning 4.5 years. Previous attempts at resolution had failed due to improper diagnosis and inadequate solutions. In a remarkable deployment, IEQ Capital and Omnivo Digital tackled this issue head-on. Their collaboration not only resolved the problem but also introduced safeguards to prevent its recurrence. This breakthrough deployment ensured seamless relationship maintenance, free from the CPU runtime errors that marred previous attempts.

IEQ Capital’s journey also encompassed a migration from Aura to LWC for Access Management, coupled with backend automation adjustments. This migration elevated the Operations team’s capabilities, offering enhanced visibility and control over client access and Household documents. The process became swifter, more dynamic, and more logically organized. Beyond speed, automation enhancements reduced the Operations team’s burden by granting access to related records without manual intervention. This transition liberated their focus for more critical tasks, optimizing their productivity.

Another significant stride for IEQ Capital was the transition to the new Data Processing Engine, coupled with Rollup by Lookup configurations. This pairing enabled real-time and scheduled rollups to function more efficiently, ensuring accurate Household values at all times. The impact of these optimizations was profound. IEQ Capital’s Operations team, previously consumed by data investigation and fixes, witnessed a transformation. Their weekly commitment of 20-30 man-hours to address Financial Account, Household, and Access Management discrepancies dwindled significantly. This newfound efficiency allowed the team to concentrate on their core responsibilities, unburdened by data gaps.