South City

Brand Identity/Logo Design  |  sign & display design

The core aspect of this project was to refresh the visual brand of an existing shopping mall that hadn’t been updated in over a decade. This included a new logo design and color scheme throughout. The logo elements together form the ‘S’, with the upper element indicating the ‘C’. They also represent day and night, indicating their long opening hours.



400 Continental Blvd., Sixth Floor, El Segundo, CA 90245

(424) 256-8112